Friday, October 28, 2011

Talk About Marketing

I recently received an envelope in my snail mail containing a booklet with a short mystery written by a writer in New Jersey. Inside the front cover and on the back cover was a promotion for his novels, with brief recommendations by several bloggers. I was directed to his website and given links to where his e-books could be purchased.
I received this gift was because I belong to the Mystery Readers sponsored by the library in Visalia. I registered out group with Mystery Readers of America and ended up on a mailing list.
I was impressed by this man’s ingenuity for promotion. He felt that if I liked his short mystery, I might take a look at his other work. From a business point of view, this would be an expensive way to promote a writer’s work. I don’t know how many mystery reader groups he sent his story to, but it cost him 65 cents to mail his story to me. Since his e-books sell for $2.99 & $4.99, maybe he got enough hits to make it worthwhile. What do you think? Is it a method you would consider?

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